Meri Mata Desh Campaign

Prime Minister Narendra Modi during the 103rd Man Ki Baat announced the Meri Maati Mera Desh campaign which starts from 9th August 2023 for honouring the martyred brave-hearts of the country.

  • Under this campaign, ‘Amrit Kalash Yatra’ will also be organized across the country.
  • Prime Minister has suggested the Meri Maati Mera Desh campaign give true value to its tagline ‘Mitti ko naman, veeron ka vandan.’
  • The campaign will include various programs across the country to remember the brave hearts (Veers).

Amrit Kalash Yatra

  • During the campaign of “Meri Maati Mera Desh”, an Amrit Kalash Yatra will also be taken out.
  • This ‘Amrit Kalash Yatra’ will reach Delhi, carrying the soil in 7,500 Kalash from villages and various corners of the country.