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- Recently on July 03, 2023, Deendayal Antyodaya Yojna National Rural Livelihoods Mission (DAY- NRLM) has launched eSARAS mobile App which. will add to eCommerce initiatives for products made by the Self-help Groups (SHGs).
- eSARAS an e-commerce mobile app will be used as a more effective platform for marketing of the products made by women of self-help groups.
- It is an initiative conceptualized by the DAY-NRIM, Ministry of Rural Development (MoRD), towards. the marketing of the best, authentic handicrafts and hand-looms.