eSARAS Mobile App

  • Recently on July 03, 2023, Deendayal Antyodaya Yojna National Rural Livelihoods Mission (DAY- NRLM) has launched eSARAS mobile App which. will add to eCommerce initiatives for products made by the Self-help Groups (SHGs).

Key Highlights

  • eSARAS an e-commerce mobile app will be used as a more effective platform for marketing of the products made by women of self-help groups.
  • It is an initiative conceptualized by the DAY-NRIM, Ministry of Rural Development (MoRD), towards. the marketing of the best, authentic handicrafts and hand-looms.