SWAYATT Initiative

In March, 2023 Government e-Marketplace (GeM) commemorates the success of “SWAYATT”, an initiative to promote Start-ups, Women and Youth Advantage through Government e-Transactions on GeM.

About SWAYATT Initiative

  • The initiative to promote “Start-ups, Women and Youth Advantage Through eTransactions” (SWAYATT) on GeM was first launched in February 2019.
  • The intent of SWAYATT 2019 was to promote inclusiveness of various categories of sellers and service providers on the portal

About Government e Marketplace (GeM)

  • The initiative was launched on August 9, 2016 by the Ministry of Commerce and Industry, Government of India.